One of the most commonly recognized and interesting consequences of Internationalization is that Enterprises become, on a medium term, far more competitive than those who focus on the domestic market only. Internationalized companies have better structural indexes,...

Facing Global Markets is not easy, but the experience of the many companies that have already Internationalized their business successfully help us avoiding the most common mistakes. Operating exclusively in their Domestic Markets, companies internalize by experience...

Most of the companies have inside the potential commercial capabilities required to overcome the challenges of the Internationalization. ICB&B’s mission is to provide an actionable method to bring them out, and proactively use them taking advantage of the...