Enabling International Growth
1. Check-up: focus on Internationalization potential
Performance analysis
Revenue analysis by geography, segment, customer
Activity based cost analysis
Margin anlaysis by products, customers, channels
Current market context
Products: target products (USPs), complementary products, indirect competitive products
Customer segments: Domestic & target market
Channels: SWAT analysis
Definition and vision of desired the future
Corporate mission
Definition of the future enterprise performance
Qualitative and quantitative gap analysis
2. Goal Setting
Discuss and mitigate obstacles | Leverage alliances | Set SMART goals
Competitive Landscape
Objective:
Key Players (SWAT)
Target Markets
Objective:
Define priorities
Channels
Objective:
Go to market strategy
Goal stetting
Objective: Short, medium and long term goals
‘’You can’t learn how to ride a bike by reading a book about physics’’
– Unknown Author.