Enabling International Growth

1. Check-up: focus on Internationalization potential

Performance analysis

Revenue analysis by geography, segment, customer
Activity based cost analysis
Margin anlaysis by products, customers, channels


Current market context

Products: target products (USPs), complementary products, indirect competitive products
Customer segments: Domestic & target market
Channels: SWAT analysis

Definition and vision of desired the future

Corporate mission
Definition of the future enterprise performance
Qualitative and quantitative gap analysis

2. Goal Setting

Discuss and mitigate obstacles | Leverage alliances | Set SMART goals

Competitive Landscape

Key Players (SWAT)


Target Markets

Define priorities


Go to market strategy

Goal stetting

Objective: Short, medium and long term goals

‘’You can’t learn how to ride a bike by reading a book about physics’’

– Unknown Author.

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